Customer Growth Lead
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
- Company size
- Startup
Open to Anywhere in EMEA. Set where you work from to check your eligibility.
No BS summary
Hands-on growth lead for EMEA who has personally run paid acquisition, ad networks, lifecycle/email/CRM, and budgets. Gaming UA is ideal; adtech, e-commerce, or retail growth can transfer. Must be an operator, not an advisor.
Core skills
Required skills
About Us 🚀
Immutable is the world’s fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities across both Web2 and Web3.
Founded in 2018, Immutable is one of Australia’s fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming.
Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We're scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed. 🚀
About The Role 🤔
Immutable is on a mission to help more games launch, grow and monetise successfully, and our Customer Growth team is central to that. We have built a modern martech stack for game studios, and now we need genuine, hands-on growth expertise to run it. We are looking for a Customer Growth Lead to own performance marketing end-to-end for a portfolio of game studios, running paid campaigns, setting up and optimising ad networks, and building the lifecycle programs that keep players coming back. This is a high-ownership, high-autonomy role with a direct line to leadership. You will operate independently in your region, shape how studios grow on Immutable, and help build a growth engine that scales across the business. Gaming experience is ideal, but if you have run real growth in adtech, e-commerce or retail, your craft will transfer. We are hiring an operator who does the work, not an advisor.
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You'll Be Empowered To 🎮
- Plan, launch and optimise paid acquisition campaigns for game studios.
- Set up and tune ad networks and user acquisition channels end-to-end.
- Design and run launch growth plans for studio partners.
- Own email, CRM and lifecycle programs that retain and re-engage players.
- Onboard studios onto Immutable's Audience growth products.
- Own a budget, track performance, and reallocate spend based on data.
- Build repeatable growth playbooks that scale across multiple studios.
We'd Love You To Bring 🤝
- Hands-on performance and paid marketing experience: you have personally run and optimised campaigns and owned the numbers.
- Practical experience setting up and optimising ad networks or user acquisition.
- End-to-end growth craft across paid, lifecycle, email and launch.
- Comfort owning a budget and making data-led allocation and optimisation calls.
- Lifecycle and retention marketing experience across email and CRM.
- Fluency with martech tooling and onboarding customers onto growth products.
- High autonomy and ownership: you run your patch and drive your own outcomes.
- Strong communication and influence: you can build trust and represent Immutable credibly.
- Comfort using AI daily to move faster on copy, creative, reporting and optimisation.
Bonus Points For ✅
- Gaming industry or games UA background.
- Experience across adtech, e-commerce or retail growth at pace.
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We are proud of the benefits that we offer for all of our employees globally.
Here is a snapshot 😊
Attracting the best global talent
💸 We commit to paying globally competitive base salaries and contributions to a long-term fund
📊 Sharing our products' success through Employee Stock Options ESOP
🌟 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy hybrid 3 days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
🥘 Lunch is ordered fresh every day in our friendly office in Sydney CBD
🎉 Quarterly End of Cycle Celebration Awards and Dinner
💻 USD $500 WFH allowance to set up your home office
☎️ USD $600 per annum to put toward your internet and phone usage.
🥳 USD $75 per quarter for remote employees to celebrate with local team members
⛑️ We also support our US Employees with Medical and 401K Insurance
🚘 Our Australian Employees can avail of Novated Leasing, save money by paying for your car using pre & post-tax dollars
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨👧👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional 6 weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🌟 Enjoy 2 additional paid annual leave days at the end of the year
🎂 Birthday you get a paid day off
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2026 Circle Back Initiative Employer. This means a human reviews every application and we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of gaming!
What you'll do
- Plan, launch and optimise paid acquisition campaigns for game studios.
- Set up and tune ad networks and user acquisition channels end-to-end.
- Design and run launch growth plans for studio partners.
- Own email, CRM and lifecycle programs that retain and re-engage players.
- Onboard studios onto Immutable's Audience growth products.
- Own a budget, track performance, and reallocate spend based on data.
- Build repeatable growth playbooks that scale across multiple studios.
What they require
- Hands-on performance and paid marketing experience; you have personally run and optimised campaigns and owned the numbers.
- Practical experience setting up and optimising ad networks or user acquisition.
- End-to-end growth craft across paid, lifecycle, email and launch.
- Comfort owning a budget and making data-led allocation and optimisation calls.
- Lifecycle and retention marketing experience across email and CRM.
- Fluency with martech tooling and onboarding customers onto growth products.
- High autonomy and ownership; you run your patch and drive your own outcomes.
- Strong communication and influence; you can build trust and represent Immutable credibly.
- Comfort using AI daily to move faster on copy, creative, reporting and optimisation.
- Preferred: Gaming industry or games UA background.
- Preferred: Experience across adtech, e-commerce or retail growth at pace.
Benefits
- Globally competitive base salaries and contributions to a long-term fund.
- Employee Stock Options ESOP.
- Flexible working model; Sydney-based employees work hybrid 3 days a week in the head office, while remote team members can work from home or use global office hubs via a WeWork All-Access pass.
- Fresh daily lunch in the Sydney CBD office.
- Quarterly End of Cycle Celebration Awards and Dinner.
- USD $500 WFH allowance to set up your home office.
- USD $600 per annum toward internet and phone usage.
- USD $75 per quarter for remote employees to celebrate with local team members.
- Medical and 401K Insurance for US employees.
- Novated Leasing for Australian employees.
- Up to USD $1,350 per annum for classes, courses or events for growth and development.
- Access to free online courses via Udemy.
- USD $800 per year toward health and wellbeing.
- 24/7 access to unlimited counselling for you and your family through EAP Service.
- Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe.
- 12 weeks of paid gender-neutral parental leave.
- Additional 6 weeks of leave for the birthing parent for rest and recovery leading up to and after birth.
- Miscarriage Leave.
- Extra leave for IVF treatments.
- 2 additional paid annual leave days at the end of the year.
- Paid birthday day off.
- Human review of every application and response to every applicant.
Immutable is a game platform built to power the next generation of games, combining AI-driven analytics, high-performance growth tools, and digital ownership to help studios attract, engage, and scale player communities across Web2 and Web3.