CRM and Lifecycle Manager
- Role
- Marketing
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs.
At TerrAscend, we don’t just grow cannabis — we grow possibility. Whether it's cultivating top-tier flower, supporting patients with trusted therapies, or crafting premium products for adult use, we’re here to elevate lives. As a trailblazer in the cannabis industry, our roots run deep and our sights are set high. If you're ready to shape the future of cannabis with a team that believes in quality, care, and community — let’s grow together.
The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. This role is responsible for audience segmentation, campaign deployment, tracking, reporting, and performance analysis to drive customer engagement, retention, repeat purchases, and marketing-attributed revenue, while supporting the ongoing management and growth of the loyalty program. As the CRM and Lifecycle Manager, you will work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed. You will also partner cross-functionally across Marketing, Retail Operations, Digital IT and Analytics to ensure CRM loyalty communications are targeted, measurable, compliant and connected to business goals.
What you'll do
- Lead the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs.
- Responsible for audience segmentation, campaign deployment, tracking, reporting, and performance analysis.
- Drive customer engagement, retention, repeat purchases, and marketing-attributed revenue.
- Support the ongoing management and growth of the loyalty program.
- Work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed.
What they require
- Ability to pass a complete background investigation based on the rules of the specific State in which the employee is hired.
Benefits
- Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
- Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
- Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
- 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
- Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
TerrAscend operates in the cannabis industry.