Creative Marketing Lead
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Startup
Open to Anywhere in Europe. Set where you work from to check your eligibility.
No BS summary
Creative Marketing Lead for a B2C mobile app company (Woofz). Requires 3+ years in a similar role, hands-on ad platform experience (Meta, Google, TikTok), strong analytical skills, and leadership ability. Must have experience with web funnels and AI creative tools. Upper-Intermediate English required.
Core skills
Required skills
Required languages
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.
Currently, we are looking for a Creative Marketing Lead for nove8.
Location: Remote Job Type: Full-Time
About our client nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. They build products that help people live, work, and connect in meaningful ways. Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world.
About the role We are looking for a Creative Marketing Lead to own the creative direction and drive growth for our main product, Woofz. You will be responsible for building scalable creative systems, launching and testing new funnels and angles, and developing a high-performing team of Creative Marketing Managers.
What You’ll Do
- Own the creative strategy across paid acquisition (Meta, Google, TikTok) — hooks, formats, narratives, visual language — and drive the creative roadmap end-to-end.
- Build scalable, documented creative production processes from brief to launch (ideation → production → testing → iteration).
- Design and prioritize a high-volume hypothesis backlog; run structured creative experiments and translate results into decisions.
- Conduct deep competitor and trend research; source and analyze organic content for winning angles and adapt them to paid formats.
- Launch new funnels and product angles from scratch; define the creative playbook for new verticals.
- Work closely with a cross-functional team to drive growth and achieve business objectives.
- Hire, onboard, and develop Creative Marketing Managers.
What We’re Looking For
- 3+ years as Creative Marketing Manager / Creative Producer / Creative Strategist in subscription B2C apps.
- Hands-on experience across multiple ad platforms (Meta, Google, TikTok etc).
- Deep understanding of digital marketing, paid social, and creative trends.
- Strong analytical skills and data-driven decision-making.
- Experience working with web funnels — you understand how creative, landing page, and offer work together.
- Leadership: ability to set vision, build process, raise standards, develop people.
- Hands-on experience with AI creative tools.
- Upper-Intermediate English or higher.
Personal qualities
- Strong analytical mindset
- Proactive and self-motivated
- Interest in how the business works and a product-oriented mindset
Recruitment process
HR interview - Interview - Team fit interview - Offer
Our Benefits
- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland and other)
- Merch
- Birthday presents
What’s next?
If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.
What you'll do
- Own the creative strategy across paid acquisition (Meta, Google, TikTok) — hooks, formats, narratives, visual language — and drive the creative roadmap end-to-end.
- Build scalable, documented creative production processes from brief to launch (ideation → production → testing → iteration).
- Design and prioritize a high-volume hypothesis backlog; run structured creative experiments and translate results into decisions.
- Conduct deep competitor and trend research; source and analyze organic content for winning angles and adapt them to paid formats.
- Launch new funnels and product angles from scratch; define the creative playbook for new verticals.
- Work closely with a cross-functional team to drive growth and achieve business objectives.
- Hire, onboard, and develop Creative Marketing Managers.
What they require
- 3+ years as Creative Marketing Manager / Creative Producer / Creative Strategist in subscription B2C apps.
- Hands-on experience across multiple ad platforms (Meta, Google, TikTok etc).
- Deep understanding of digital marketing, paid social, and creative trends.
- Strong analytical skills and data-driven decision-making.
- Experience working with web funnels — you understand how creative, landing page, and offer work together.
- Leadership: ability to set vision, build process, raise standards, develop people.
- Hands-on experience with AI creative tools.
- Upper-Intermediate English or higher.
- Strong analytical mindset
- Proactive and self-motivated
- Interest in how the business works and a product-oriented mindset
Benefits
- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland and other)
- Merch
- Birthday presents
nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways.