Creative Director-Health & Wellness

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance. Requirements Creative Strategy and Direction • Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels • Set visual direction for brand, performance, and web environments • Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) • Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site • Operate as the senior creative voice within the marketing organization Brand and Visual Identity • Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints • Develop and enforce style guides, visual standards, and brand guidelines • Ensure creative consistency across paid media, organic social, email, packaging, and website • Partner with the CCO on joint approval gates for brand-facing creative • Partner with the VP of Brand on visual direction for organic content and influencer creative Performance Creative • Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative • Maintain testing cadence and iteration cycles informed by performance data • Ensure performance creative meets channel-specific KPIs while protecting brand consistency • Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops Web and E-commerce Design • Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work • Partner with the Head of CRO on the on-site testing roadmap and design execution • Partner with the Head of Ecommerce on site merchandising and storefront design Creative Operations • Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets • Build SLA frameworks and intake processes for creative requests across all channels • Manage creative team capacity against demand from brand, performance, and ecommerce • Scale internal video and post-production capacity to reduce reliance on external partners • Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities Team Leadership • Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions • Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams • Hire and onboard additional creative team members as the function scales • Establish performance standards, KPIs, and development plans • Foster a culture of creative excellence, rigorous thinking, and high-output iteration Cross-Functional Partnership • Report to the CMO and operate as the centralized creative authority across all channels • Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance • Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion • Coordinate with CCO on joint approval of brand-facing creative Required Qualifications 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS Strong understanding of testing and iteration cycles in DR and performance environments Proven ability to ship high-volume creative output without sacrificing quality Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment Health, wellness, beauty, or consumables industry experience preferred Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable) Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred Key Qualities Visual leader who can also lead and develop a creative organization, not just manage it Performance-driven; understands creative as a primary growth lever, not just a brand asset Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO Quality-obsessed; understands that creative excellence and performance discipline must coexist Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits Competitive salary:$170,000 - $200,000 (based on experience) Fully remote position Flexible time off + 9 annual company-paid holidays Your Birthday is a paid vacation day (celebrate yourself!) 100% company-paid base plan Medical, Dental, and Vision Insurance for employees 100% company-paid Life Insurance and Short-Term Disability Coverage Pet insurance 3% employer contributions to 401(k) - no match required Matching charitable contributions up to $2,500/year $1,200/annual Work From Home (WFH) stipend Free monthly employee product samples and team discounts Employee Referral Program Professional development fund for employees (we love learning) Employee recognition and rewards program Calm app subscription Fun company gatherings and a genuinely supportive team culture A healthy respect for work/life balance Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.