Creative Director, CPG

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Creative Director, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for Creative within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the creative work that pod produces.

This is a player-coach role. You are the best generalist on your pod, earning the team's trust through judgment and craft, not title, and you lead from the front: explaining creative strategy directly to clients, and stepping into concepting, design, or production coverage at an exemplary standard on select high-priority accounts, and for escalations and pitches when needed.

You protect your pod from unreasonable client pressure while holding a high, non-negotiable creative bar, and you own the full creative vision for your book of business, from strategy through post-production. Beyond delivery, you push the creative product itself forward, partnering with the R&D team to pilot new tools, formats, and approaches, then translating those innovations into practical gains for your division. This role is on the roadmap to Managing Director, building the people leadership and product judgment that role demands while staying closer to the craft.

Key Responsibilities:

Team Leadership & Development: Maximize the Team’s Output & Trust

Lead and manage a pod of creative professionals (Strategists, Designers, Editors, ACDs), owning hiring, onboarding, and day-to-day leadership. Build development plans, coaching cadences, and mentorship for each team member. Own team retention through trust, positive sentiment, psychological safety, and clear growth paths. Drive performance management using the ARC framework; deliver direct feedback and raise/promotion recommendations. Oversee capacity planning and staffing alignment as client books shift. Facilitate ongoing training and knowledge-sharing on industry trends and tools.

Client & Delivery Oversight: Senior Contributor - Lead From The Front

Able to meet directly with clients and explain strategy, performance, and channel nuance. Able to get hands-on with coverage, meaning stepping into day-to-day execution on the channel, and do it at an exemplary standard. Provide executive-level oversight for pod accounts, with hands-on support on the most complex or highest-priority clients. Act as primary escalation point for client concerns within Creative. Strengthen retention by delivering strong creative solutions and identifying expansion opportunities. Track client churn trends within the pod's book and intervene early on risk signals.

Product Quality & Innovation: Own The Evolution of Your Service

Quality: Own product quality through consistent, accountable QA, ensuring no revenue-impacting errors. Innovation: Lead creative product development through structured innovation, knowledge-sharing, and brainstorms; centralize learnings from betas and tests. Partnership: Collaborate with the Service Lead and platform partners to stay ahead of creative trends. Systems fluency: Maintain full working knowledge of the Power Circuit and nova ecosystem; adapt to evolving processes. AI adoption: Employ AI technologies to enhance and optimize business processes and drive results.

Other

Has a genuine interest in how your service can expand and evolve, specifically for your division industry. Other applicable or related duties as assigned.

Role Requirements:

7–8 years of digital marketing/creative experience, with 5+ years in an agency setting. Minimum 5 years of hands-on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post-production). 5+ years of experience managing a team, including performance management and development planning. A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale. Demonstrated judgment and credibility that has earned the trust of a team of creative specialists. Expert knowledge of how creative functions within the broader marketing funnel and business strategy. Executive-level presentation and communication skills, with the ability to advise senior client stakeholders and internal leadership. A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results.

Key Performance Indicators (KPIs)

96%+ Creative client retention rate Closed Service Expansion Retainer for Creative to support Division 60% ETCR 8 Average Client NPS Hit Division P&L Goals (revenue and ebitda) +90% Team Retention 60% Creative Team contribution margin Client Book Revenue per Employee (RPE): $15,000

Most Important Things (MITs)

Effectively manage the pod to create a positive team member experience aligned with company objectives. Deliver a top-tier, consistently excellent creative product for clients through the pod's work. Own the growth and evolution of Creative's product and craft, not just its day-to-day delivery. Oversee the growth and retention of both the team and its clients.

Benefits & Perks:

Base salary + commission opportunities Prepaid Medicine Plan 15 paid vacation days (PTO) per year Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors Fully flex work environment: full-remote, in-office, or hybrid A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck Employee Assistance Program (EAP) 17 observed Colombian national holidays + 2 mental health recharge days per year Legal benefits like Prima, Cesantias Paid Social Security Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiative

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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