Content Lead (Internal)

About Discovered LabsDiscovered Labs is an SEO/AEO agency built by a Stanford rocket scientist turned AI researcher (Ben Moore) and demand gen marketer with experience scaling B2B SaaS companies to 8-figures in ARR (Liam Dunne).We're a team of ML engineers, data scientists and senior marketers trusted by fast-growing B2B SaaS companies including Instantly, Granola and Composio to help generate leads and customers through Google and AI assistants like ChatGPT.We do this through a mixture of content marketing, technical optimisations and off-site brand amplification (PR, backlinks, Reddit marketing).View recent case studies at discoveredlabs.com/case-studiesHigh-level overview of our approach:AI-powered operations: Our ML team builds internal tools that remove repetitive work and give marketers more time for judgement and execution.Senior judgement: Experienced marketers set the strategy and quality bar; automation supports the work rather than replacing it.Full-stack execution: We work across content, technical SEO/AEO and off-site amplification to give clients better outcomes.Note: If you want to stand out, please include a Loom video showing a tool, system or deliverable you've produced and are proud of. We'd love to see it!This roleThis is Discovered Labs' first full-time, in-house content marketing hire. Today we publish across Liam and Ben's LinkedIn profiles, work with external partners on YouTube and video for one founder, and use internal systems to mine calls, customer conversations and market activity for ideas.You'll run that operation day to day: help choose what is worth making, take content to publishable quality, coordinate partners and use performance to decide what comes next. Reach and engagement are inputs; meetings booked from organic content are the goal.This is an AI-forward role supported by our AI/ML engineers and data scientists, who will help improve the tools behind the workflows. As the function grows, the role can develop into broader marketing leadership across channel and creative specialists.It is fully remote, ideally within +/-4 hours of GMT, though we can be flexible for the right person.What you'll doYou will take content from topic selection through publication, then use performance to decide what comes next. The core of the role is founder content today; employee-generated content is a short-to-medium-term build.Run the content motion across founder profiles: use our content systems and work directly with Liam and Ben to select topics, develop each idea, take it to publish-ready and schedule it on the right profile, with LinkedIn and YouTube as the primary channels.Make partner-produced content recognisably Discovered Labs: for when we use partners (such as our YouTube agency and freelance editors) you set the brief and editorial bar, review scripts and deliverables, and give clear feedback until the work feels uniquely ours.Repurpose long-form content into channel-native formats: You’ll create the strategy and do the work for turning long-form content such as a video on YouTube into shorter formats such as a written LinkedIn post or video clip, ensuring content is platform-native and optimised for consumption, briefing freelance editors on the repurpose strategy.Build employee-generated content over the short to medium term: start with a small, willing cohort and give them clear topic lanes, training, examples, prompts and editorial feedback. Help them publish useful work in their own voices rather than ghostwriting it for them.Improve the systems behind the work: partner with our AI/ML engineers and data scientists to strengthen topic selection, drafting, analytics, reporting and quality checks where the evidence shows a constraint.Turn performance into editorial decisions: connect reach, engagement and qualified attention with meetings booked from organic content and pipeline. Decide what to repeat, improve, stop or test next.The ideal person for this roleYou have editorial judgement. You can identify a missing argument, insert creative analogies, cut repetitive ideas and choose one direction.You can finish work in someone else's voice. You can restructure, rewrite and sharpen a draft while making the author sound more like themselves, not more like you.You can move complex production. You coordinate contributors and specialists towards a publishable result, give decisive feedback and keep work moving without taking every task back yourself.You improve systems through use. You learn the operation, identify the real constraint and make targeted improvements while continuing to publish.You act on data. You can name a piece that underperformed, explain what the data suggested and show what you changed next.RequirementsDemonstrated B2B content marketing experience and the ability to connect content decisions to buyers and commercial goals.A deep understanding of social content. You understand hooks, retention, reformatting content for platform-native consumption and why different formats may be more optimal for different objectives.A portfolio showing work you personally took to publication, with a clear explanation of your contribution when collaborators or agencies were involved.Evidence of editing, ghostwriting or shaping content in another person's voice.Experience running a recurring content operation across internal contributors, external partners or multiple channels.AI-forward operator who actively integrates AI into creative and production workflows to increase speed, output, and iteration.A clear example of using performance evidence to change a content decision.Excellent written English and availability for a working day that overlaps meaningfully with GMT.This role is not for you if…Your strategy is to copy what is already working for somebody else and post generic LinkedIn content. We need original ideas grounded in customers, the market and founder expertise.You are strongest at calendars and coordination or need a polished brief before you can start. This role requires hands-on editorial ability and comfort finding the point in calls, voice memos and half-formed ideas.You use AI to produce copy you cannot explain, verify or defend. You must retain editorial judgement and responsibility for the final output.Culture fitYou'll thrive here if:You like small teams, direct feedback and a high degree of autonomy.You would rather publish, learn and improve than protect a perfect plan.You are comfortable making a recommendation and explaining the evidence behind it.You won't thrive here if:You need heavy management or wait for perfect instructions.You mistake volume for quality or strategy for production.You need a large team around you before you can produce.You intend to view Discovered Labs as another client amongst other projects and clients. This won’t work for us.What's in it for youCompensation: $45,000 - $100,000 USD (or EUR/GBP equivalent), depending on experience.Fully remote: work from where you do your best work, with meaningful overlap with GMT.Paid holidays: 30 days paid holiday.Real autonomy: you will have a voice, be trusted to do your work and make improvements to our systems.Flexibility: You can have flexible working hours with the expectation of 40 hours of meaningful work per week.Growth path: develop into broader marketing leadership across channel and creative specialists.A small, senior team: work directly with experienced operators, with direct feedback and quick decisions.Annual company off-site: We get together once a year at a nice destination to relax, reset and plan.Interview Process:Async assessment (15 minutes)30 minute call with founder90 minute deep-dive into career history and work2 hour paid assessmentReference checks with former peers and managers.To apply:Please complete the short form on the platform where you see this job ad. Be specific as possible when answering questions - we love detail.Please do not use sloppy AI to auto-apply for this role. It’s obvious and will result in us not progressing with your application for this role and future roles.

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Discovered Labs

SEO and AEO agency for B2B companies. We help clients get more customers from traditional Google SEO as well as answer engines like ChatGPT, Claude...

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