Thera
Content Creator (Copy Writer)
RemoteUnited States only
- Role
- Content
- Experience
- Mid
- Employment
- Full-time
- Company size
- Startup
$70k–$90k/yr
Check eligibility
Open to US only. Set where you work from to check your eligibility.
No BS summary
Entry-level to mid-level US-only content writer/copywriter with 0–3 years experience and a strong portfolio. This is a hands-on writing role for site, email, product, sales, social, launches, SEO, and founder ghostwriting, with NYC in-person preferred.
Optional skills
CapCutDescriptPremiereSearch Console
✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)
Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.
We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.
This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.
📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.
Why this role exists
We have:
- A product customers use and refer
- A roadmap shipping faster than we can describe it
- Categories of copy nobody currently owns
- An audience that should be bigger than it is
What you'll own
- Voice and messaging across the entire funnel - site, email, product, sales, social, etc.
- Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling
- Launch copy for new products and features
- Ghostwriting for founders and execs, in their voice, not yours
What you'll write
- Copy for the website
- Announcement copy for what we ship next
- Blog posts and country guides that pull in founders searching for real answers
- Sales collateral, one-pagers, and partner-facing material
- Social posts that sound like a person, not a brand account
- Occasional video scripts and hooks
- Threads and carousels people save and send to their cofounder
Your first 90 days
30 days
- Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls
- Audit every page and email and tell us what's weakest
- Ship a rewrite of one high-traffic page
- Build social media post's in Thera's voice during your first week
60 days
- Own the copy on a product launch end to end
- Publish your first customer story and first SEO piece
- Draft the voice and style guide
- Get one repeatable short-form format off the ground - scripted, shot, shipped
90 days
- Anything customer-facing runs through you by default
- Measurable lift on the pages and sequences you've rewritten
- A content cadence that holds without anyone chasing it
- An audience growing without paid spend behind it
About you
- You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.
- Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.
- You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.
- You revise without ego. Radical candor cuts both ways here.
- You're fast. Several pieces a week, not one polished essay a month.
- You self-direct. Nobody is handing you a fully briefed assignment every morning.
- You've built something in public - an account, a newsletter, a channel - and can tell us what it did
- You know why one post lands and the next one dies, and you're honest about the ones that died
Nice to have
- B2B SaaS, fintech, or HR-tech experience
- You've changed your writing because of what a funnel or search console told you
- A real point of view on where AI helps writing and where it flattens it
- Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door
- You have experience writing about technical and complex topics like finance or tax.
- You've written in someone else's voice and nobody could see the seam
- Comfortable close to camera, whether or not you're in front of it
Not a fit if
- You want to manage a content team instead of writing
- You need a full brief before you can start
- You think fintech copy has to be long
- You want to write one thing a month and polish it forever
- You think social is beneath the craft
Why Thera
- You define the voice of a company at the point where it's still up for grabs
- You work directly with the executives
- You'll see what you wrote change the numbers within the week
- You build an audience with a real product behind it, not a content farm
Thera was founded by Akhil Reddy, who previously worked at Amazon and saw because he saw how broken SMB finance was. Thera is now backed by YC, 10X Founders, Zillionize, and Amino Capital.
What you'll do
- Own voice and messaging across the entire funnel, including site, email, product, sales, and social.
- Own website and landing page copy, including comparison pages that win migrations from Deel, Gusto, and Rippling.
- Write launch copy for new products and features.
- Ghostwrite for founders and executives in their voice.
- Write website copy.
- Write announcement copy for upcoming launches.
- Write blog posts and country guides for founders searching for real answers.
- Write sales collateral, one-pagers, and partner-facing material.
- Write social posts that sound human rather than like a brand account.
- Write occasional video scripts and hooks.
- Write threads and carousels people save and send to their cofounder.
- Learn the product deeply by getting inside workflows, reading support tickets, and sitting in on customer calls in the first 30 days.
- Audit every page and email and identify the weakest areas in the first 30 days.
- Ship a rewrite of one high-traffic page in the first 30 days.
- Build social media posts in Thera's voice during the first week.
- Own copy on a product launch end to end within 60 days.
- Publish the first customer story and first SEO piece within 60 days.
- Draft the voice and style guide within 60 days.
- Get one repeatable short-form format off the ground, including scripting, shooting, and shipping, within 60 days.
- Make customer-facing copy run through you by default within 90 days.
- Deliver measurable lift on rewritten pages and sequences within 90 days.
- Build a content cadence that holds without anyone chasing it within 90 days.
- Grow an audience without paid spend behind it within 90 days.
What they require
- 0–3 years experience.
- New grads with a strong portfolio welcome.
- Write clearly, cut adjectives and throat-clearing intros, prefer a number to a claim, and be wildly concise.
- Have a portfolio stronger than your résumé, including published work, spec pieces, a newsletter, or a well-argued post showing range.
- Be curious about unglamorous subjects such as multi-state tax filings and FX spreads.
- Revise without ego and handle radical candor.
- Work fast, producing several pieces a week rather than one polished essay a month.
- Self-direct without needing a fully briefed assignment every morning.
- Have built something in public, such as an account, newsletter, or channel, and be able to explain what it achieved.
- Know why one post lands and the next one dies, and be honest about the ones that died.
- Preferred: B2B SaaS, fintech, or HR-tech experience.
- Preferred: Experience changing writing based on funnel or search console data.
- Preferred: A real point of view on where AI helps writing and where it flattens it.
- Preferred: Experience writing about technical and complex topics like finance or tax.
- Preferred: Experience writing in someone else's voice seamlessly.
- Preferred: Comfortable close to camera, whether or not you're in front of it.
- Not a fit if you want to manage a content team instead of writing.
- Not a fit if you need a full brief before you can start.
- Not a fit if you think fintech copy has to be long.
- Not a fit if you want to write one thing a month and polish it forever.
- Not a fit if you think social is beneath the craft.
Benefits
- Define the voice of a company while it is still up for grabs.
- Work directly with executives.
- See what you wrote change the numbers within the week.
- Build an audience with a real product behind it, not a content farm.
- Offers bonus.
- Equity of 0.01%–0.5%.
Thera is building the financial OS for modern SMBs, integrating payroll, payments, treasury, spend, accounting, and docs. Backed by Y Combinator, 10X Founders, Zillionize, and Amino Capital.
FintechStartup
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$70k–$90k/yr