Cadillac Assistant Integrated Marketing Manager

Job Description The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels. You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy. KEY RESPONSIBILITIES/ACCOUNTABILITIES: Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules Track and manage talent, music and licensing rights Implement and adhere to GM process and enforce it within the team and agency partners Oversee and authorize purchase orders (POs) as part of managing marketing campaigns Monitor and uphold project budgets to ensure financial adherence and efficiency Verify that project briefs are approved and align with budget You will be required to work some after-hours and weekends when asked upon ESSENTIAL QUALIFICATIONS/REQUIREMENTS: Bachelor's Degree required 5+ years of marketing or advertising experience required Strong project management abilities with attention to detail and organization Excellent written and verbal communication skills Proficiency in advertising platforms, digital marketing tools, and analytics software Creative thinking with a strong understanding of branding and visual communication Ability to work collaboratively in a fast-paced environment and manage multiple priorities Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement Experience with both traditional and digital advertising channels Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources . Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. 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