Business Development Representative - EU
- Role
- Sales
- Employment
- Full-time
- Company size
- Startup
Open to Anywhere in EU & Europe. Set where you work from to check your eligibility.
No BS summary
Business development representative for Europe-focused outbound sales. Needs to be comfortable with cold calls, emails, social outreach, prospect research, and opening new conversations in a remote-first environment.
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
🔍 What will you be doing?
- You'll generate high quality sales opportunities for our BDM's, within a specific set of target accounts through proactive outbound business development activities
- Expertly guiding leads through the initial stages of the sales process
- Booking outbound meetings using a multi-channel approach such as cold calls, emails, social outreach and video prospecting
- Conduct market research to identify potential new customers
- Creatively finding ways that engages with our ICP
👀 What we’d love to see:
- A self-starter who spots opportunities and runs with them, rather than waiting for direction.
- Confident sharing your ideas, learnings, and experiments. Even when they’re still rough.
- Comfortable picking up the phone, jumping into new conversations, and finding creative ways to open doors.
- Curious and thoughtful in how you approach prospects. Always looking to understand, not just pitch.
- A collaborative communicator who contributes to team thinking and keeps momentum high.
- Motivated by growth, feedback, and the thrill of making things happen in a fast-moving environment.
🚫 You may not like it here if:
- You enjoy working in an office-setting, we are remote-first and always will be!
- You are not comfortable with shifting context and navigating ambiguity
- Don’t enjoy the hunting side of the role! We’ll empower you to build a solid pipeline with a great stack of resources.
✅ A typical interview process
- An initial intro call with a Talent Partner
- An interview with the Hiring Manager
- Challenge Stage - Contextualised to the role
- A final, values-alignment interview
What's the culture like at Primer?
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.
Our benefits
🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location)
Don’t meet every single requirement?
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
What you'll do
- Generate high quality sales opportunities for BDMs within a specific set of target accounts through proactive outbound business development activities.
- Guide leads through the initial stages of the sales process.
- Book outbound meetings using a multi-channel approach such as cold calls, emails, social outreach, and video prospecting.
- Conduct market research to identify potential new customers.
- Creatively find ways to engage with the ICP.
What they require
- Self-starter who spots opportunities and runs with them rather than waiting for direction.
- Confident sharing ideas, learnings, and experiments, even when rough.
- Comfortable picking up the phone, jumping into new conversations, and finding creative ways to open doors.
- Curious and thoughtful in approaching prospects, looking to understand rather than just pitch.
- Collaborative communicator who contributes to team thinking and keeps momentum high.
- Motivated by growth, feedback, and making things happen in a fast-moving environment.
- Comfortable with remote-first work rather than an office setting.
- Comfortable with shifting context and navigating ambiguity.
- Enjoys the hunting side of the role and building a pipeline.
Benefits
- Fully remote and globally distributed since day one.
- Competitive share options.
- Uncapped holiday, with 25 days minimum to be taken.
- Co-working space access across major cities.
- Workations and company retreat.
- Best equipment for the role.
- £500 towards home office setup.
- Generous learning budget.
- Private medical insurance.
- Additional perks and benefits depending on location.
- Strong onboarding.
- Collaborative environment.
- Team invested in your success.
Primer is the unified infrastructure for global payments, giving finance and payments teams visibility and control to reduce complexity, improve performance, and capture more revenue from a single platform.