B2B Marketing Account Director

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: You'll own a portfolio of 4–6 B2B accounts. That means running Power Circuit (our proprietary diagnostic system) to identify what's actually constraining each client's growth, building the strategy around that diagnosis, and holding the team accountable for executing it. The B2B version of this job involves the client's sales team as much as their marketing team. Lead quality, ICP definition, pipeline conversion, win rates — these come up in every QBR. You need to be comfortable having those conversations with a VP of Sales who is skeptical of marketing's contribution. Responsibilities: Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Run quarterly Power Circuit reviews for each account — diagnose growth constraints across all six pillars (Business, Audience, Product, Messaging, Channels, Measurement) and build the roadmap from the findings Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQL→SQL handoff quality, and pipeline health Own the senior client relationship; QBRs should address revenue, not recap campaigns Coordinate paid, SEO, content, ABM, and creative work around a single account strategy Manage retention and expansion; lead renewals; grow MRR in your portfolio Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs Coach and give direct feedback to analysts and specialists on your accounts Role Requirements: 6+ years in B2B marketing, with client-facing or consultative experience Has worked with sales teams directly — understands why the MQL→SQL handoff breaks and how to fix it Fluent in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts Knows B2B measurement well enough to have an opinion — pipeline attribution, MMM limitations in long-cycle sales, when last-touch is misleading Has presented to VP and C-suite stakeholders and pushed back on them when the data supported it Track record of retaining and growing accounts ABM strategy experience, not just execution Key Performance Indicators (KPIs) Expansion to Churn Ratio (ETCR) Net MRR across portfolio Client NPS (8+ avg) Monthly Service Expansion pipeline generation Power Circuit Certification (annual) Most Important Things (MITs) Team Coaching and Development Marketing Strategy, Development and Execution Client Retention and Client Revenue Growth Benefits & Perks: Base salary + commission opportunities Prepaid Medicine Plan 15 paid vacation days (PTO) per year Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors Fully flex work environment: full-remote, in-office, or hybrid A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck Employee Assistance Program (EAP) 17 observed Colombian national holidays + 2 mental health recharge days per year Legal benefits like Prima, Cesantias Paid Social Security Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.