Associate Director of Paid Advertising, CPG

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Paid Advertising Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 3+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Advertising Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee. Key Responsibilities: Responsible for the management of a pod of paid advertising team members Effectively manage bandwidth, sentiment, and utilization of team members within the pod Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod Oversee the delivery of a great product for clients in your pod Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team Ensure no revenue-impacting errors for your pod due to a lack of QA processes Responsible for the development of team member marketing skills and the elevation of strategic capabilities Manage your book of business and monitor the status of accounts' performance, sentiment, and standing to retain and grow clients Conduct monthly health reviews with each individual within your pod, ensuring the highest product quality is being delivered across their book Paid pod 98% adherence to planned spend/budget accuracy Act as Senior Lead or Account Director across a book of clients, executing on client workflows and ensuring on time delivery Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. Demonstrate full knowledge of the Power Circuit and the nova ecosystem, adapt to evolving processes, and contribute to operational excellence for yourself and your team. Ensure the team executes on all solutions identified. Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption. Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions Role Requirements: 5+ years of digital marketing experience. 3+ years in agency setting Minimum 4 years of hands-on experience with Search Engine Marketing Performance Max Standard Shopping YouTube Ads Display Advertising Local campaigns Bing Ads Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts Significant campaign management experience in 3 or more of the following additional campaign types: Minimum 4 years of hands-on experience with Meta ads direct response campaigns Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) Lead Gen and B2B experience 3+ years of management experience Proficiency in Google/Microsoft Office Suite(s) Proficiency in Google Analytics Expert knowledge of funnel marketing and paid advertising’s place in the marketing funnel Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story Other skills required: Strong written and verbal communication skills Strong organizational and project management skills Self-motivated individual with a strong desire to succeed Excellent interpersonal skills Confident with client-facing presentations and communication Strong work ethic and ability to learn quickly and independently Interested in a long-lasting relationship with a growing company Key Performance Indicators (KPIs) Client Book Revenue per Employee: $25K Client Retention (bi-annual): 90% Team Retention (of DRs if applicable): 95% Most Important Things (MITs) Management of pod (3+ team members) Ensure delivery of a great product to clients Key leader on designated accounts Benefits & Perks: Base salary paid in USD + commission opportunities Unlimited Time Off available on day one Fully flex work environment: full-remote, in-office, or hybrid Healthcare stipend: $50/month to support your healthcare or insurance costs National Holidays + 2 Mental Health Recharge Days per year Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.