Nordic Naturals
Associate Brand Manager
RemoteUnited States only
- Role
- Marketing
- Experience
- Mid
$103k–$119k/yr
Check eligibility
Open to US only. Set where you work from to check your eligibility.
No BS summary
Brand marketer with 3+ years in brand/product/product marketing/category management. Needs strong portfolio strategy, innovation commercialization, integrated marketing, Excel/PPT, and cross-functional leadership; dietary supplement or CPG experience is preferred. Remote role tied to Watsonville, CA / US.
Core skills
Brand ManagementProduct Marketing
Required skills
MS OfficeExcelPowerPoint
Optional skills
SPINSCircanaNielsen
What you'll do
- Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
- Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
- Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
- Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
- Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
- Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
- Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.
- Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
- Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
- Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
- Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility.
- Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.
What they require
- Takes ownership of responsibilities, follows through on commitments, and learns from feedback and mistakes.
- Connects consumer insights, business objectives, and market trends to identify growth opportunities and solve complex problems.
- Seeks to understand consumer behavior, competitive dynamics, and business performance to inform recommendations.
- Communicates ideas clearly and confidently, adapting messages to different audiences and influencing cross-functional partners.
- Proactively identifies opportunities, solves problems, and drives work forward with minimal direction.
- Builds strong relationships and works effectively across cross-functional teams to achieve shared goals.
- Effectively manages multiple priorities, timelines, and stakeholders to deliver high-quality results.
- Thrives in a fast-paced environment, embraces change, and navigates ambiguity with a positive, solutions-oriented mindset.
- Must be proficient with MS Office and have advanced Excel and PPT skills.
- Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
- 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
- Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
- Experience supporting new product innovation and stage-gate commercialization processes.
- Strong creative judgment and experience supporting integrated marketing campaigns.
- Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track.
- Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed.
Benefits
- This role offers broad exposure to portfolio strategy, innovation, commercialization, and integrated marketing, providing a strong foundation for future brand leadership opportunities.
Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy.
🇺🇸 United StatesConsumer Health
Details
Apply routeGreenhouse
$103k–$119k/yr