Amazon Advertising Lead

Our client in the UK is looking for an exceptional Amazon Advertising Lead to own and evolve the strategic direction of their Amazon Ads function. This is a senior, strategy-first role. You will be the most experienced Amazon Advertising specialist within the business, responsible for identifying growth opportunities, developing new approaches and creating competitive advantage through data, experimentation, automation and AI. The Ads Maintenance Team handles campaign execution and day-to-day optimisation. Your focus will be analysing performance, identifying opportunities, designing testing frameworks and building scalable strategies that improve revenue, profitability and long-term growth. You will ensure the company remain at the forefront of Amazon Advertising, leveraging emerging capabilities across AMC, audience targeting, measurement, automation and AI-driven workflows. You will lead a team of two PPC specialists responsible for campaign execution and optimisation. Your role is to set strategy, define priorities, identify growth opportunities and ensure the team is focused on the activities that drive the greatest commercial impact. This is a hands-off execution role and a hands-on strategy role. Success will be measured by your ability to improve performance through insight, experimentation, innovation and leadership rather than through day-to-day campaign management. Reporting directly into senior leadership, you will have substantial visibility, influence and ownership over one of the company's most important growth channels. Key Responsibilities Amazon Advertising Strategy Own and continuously evolve the Amazon Ads strategy across Sponsored Products, Sponsored Brands and Sponsored Display. Build and maintain a strategic roadmap aligned to revenue, contribution and growth objectives. Identify opportunities to improve advertising performance across products, categories, marketplaces and customer segments. Partner with the Ads Maintenance Team to translate strategy into scalable execution. Performance Analysis & Commercial Insight Analyse advertising performance and proactively identify areas for improvement. Translate complex performance data into clear commercial recommendations and actionable insights. Identify opportunities to improve ACOS, TACOS, contribution and overall advertising efficiency. Present findings, recommendations and performance updates to senior stakeholders. Innovation, Experimentation & AI Stay ahead of Amazon Advertising developments, emerging technologies and industry best practices. Design and lead structured testing programmes with clear hypotheses, success criteria and measurement frameworks. Drive experimentation across audience targeting, dayparting, creative, Sponsored Brands Video, automation and emerging ad formats. Identify and implement AI tools, workflows and automation opportunities that improve efficiency, insight generation and advertising performance. Champion the adoption of AI across PPC processes and decision-making. Process Improvement & Capability Development Create scalable frameworks, processes and playbooks that improve advertising performance. Raise the strategic capability of the wider PPC function through documentation, knowledge sharing and best-practice development. Continuously identify opportunities to improve workflow efficiency and operational effectiveness. Requirements Essential 4+ years of hands-on Amazon Advertising experience for e-commerce brands, either in-house or agency-side. Deep expertise across Sponsored Products, Sponsored Brands and Sponsored Display. Proven experience developing PPC strategy rather than solely executing campaign management. Strong analytical capability with the ability to identify opportunities from large datasets and performance trends. Demonstrated experience analysing performance and recommending high-impact improvements. Experience using AI tools and automation to improve productivity, analysis, decision-making or campaign performance. Strong commercial judgement and understanding of profitability drivers. Excellent communication skills with the ability to influence stakeholders and defend strategic recommendations. Comfortable operating autonomously in a high-performance environment. Desirable Experience building reporting, automation or data workflows. Experience managing large Amazon advertising budgets across multiple marketplaces. Mindset Commercially minded and highly ambitious. Naturally curious and always seeking continuous improvement. Analytical, structured and data-driven. Proactive in identifying opportunities and solving problems. Comfortable challenging existing assumptions and raising standards. Excited by experimentation, innovation and emerging technology. Benefits 30 days annual leave. Access to personal development and training. Real ownership within a fast-growing international business. Significant influence over a key revenue-driving channel.