Ad Buyer (Paid Media Specialist)

Job: Ad Buyer (Paid Media Specialist) Remote: LATAM Salary: USD $ based on experience Industry: Marketing, E-commerce, SaaS Join the HireLago Vetted Talent Network Looking for your next career opportunity with innovative global companies? HireLago is a curated talent marketplace that connects exceptional professionals with fast-growing companies across the U.S. and internationally. We don't just collect resumes, we carefully vet candidates to ensure they are ready to stand out when opportunities arise. By applying to this role, you'll have the opportunity to: Complete an interview with our recruiting team. Become part of our exclusive vetted talent community. Be considered for current and future opportunities that match your skills and experience. Gain visibility with our hiring partners, who actively search our marketplace for qualified professionals. Our partners hire across a wide range of functions, including Operations, Customer Success, Marketing, Sales, Finance, HR, IT, Engineering, E-commerce, Executive Support, and more. Whether you're actively looking for a new role or simply want to be ready when the right opportunity comes along, joining the HireLago talent network is a great way to get noticed. Apply today and become part of a trusted community of professionals ready to be hired. Why Ad Buyers Love Working With Our Partners You will not be stuck babysitting a campaign nobody looks at. You will own real ad spend, drive real ROAS, and get recognized when the numbers move. If you thrive on testing, iterating, and squeezing performance out of every dollar, this is the kind of role where your work is seen and valued. Role Scope & Purpose The Ad Buyer is responsible for planning, executing, and optimizing paid media campaigns across digital advertising platforms to drive traffic, conversions, and revenue for clients. This role requires a data-driven mindset and deep platform expertise to manage advertising budgets effectively, continuously test and iterate on creative and targeting strategies, and deliver measurable ROI. The Ad Buyer works closely with creative, account management, and analytics teams to ensure campaigns are aligned with client goals and performance benchmarks. Key Responsibilities Plan, launch, and manage paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and/or Pinterest Ads. Develop audience targeting strategies including interest-based, lookalike, retargeting, and custom audiences. Manage and allocate advertising budgets to maximize return on ad spend (ROAS) and meet client KPIs. Continuously test ad creative, copy, landing pages, and audience segments through structured A/B testing. Monitor campaign performance daily and make data-driven optimizations to bids, budgets, and targeting. Analyze performance reports and provide clear, actionable insights to account managers and clients. Collaborate with creative teams to brief and iterate on ad assets based on performance data. Stay current with platform updates, algorithm changes, and industry trends in paid media. Ensure pixel and tracking implementation is accurate for proper attribution and reporting. Contribute to campaign strategy and media planning for new client onboarding. Requirements Requirements 2 to 4 years of hands-on experience managing paid media campaigns such as Meta, Google, or similar. Demonstrated ability to manage and optimize campaigns with significant monthly ad spend. Strong analytical skills, comfortable working with performance data and making optimization decisions. Experience with audience segmentation, A/B testing, and funnel-based campaign strategy. Proficiency in Google Analytics or similar analytics platforms. Solid understanding of attribution models and pixel/tracking setup. Strong written communication skills for client reporting and recommendations. Excellent written and verbal communication skills in English. Reliable internet connection and a quiet, professional environment for client calls. Availability to work US time zones. Comfortable working as an independent contractor. Nice to Have Experience with TikTok Ads, Pinterest Ads, LinkedIn Ads, or programmatic platforms. Google Ads and/or Meta Blueprint certifications. Experience with e-commerce brands such as Shopify, DTC, or Amazon-adjacent. Familiarity with creative testing frameworks and performance creative strategies. Experience using reporting tools such as Triple Whale, Northbeam, or similar attribution platforms. Background managing campaigns across multiple client accounts simultaneously. Ready to Get Noticed? Apply now to join the HireLago Talent Network and put your experience in front of companies actively hiring Ad Buyers today. Benefits Remote Work: Work from anywhere—our team is global, and we value work-life balance. Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.