MLabs
VP of Marketing
УдалённоUnited States, United Kingdom толькоВ архиве
- Роль
- Маркетинг
- Опыт
- Лид
- Занятость
- Полная занятость
$130k–$200k/yr
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Коротко по делу
Executive marketing leader with 8+ years in B2B technology, fintech, or payments. Must know stablecoins, BaaS, cross-border payments, or financial infrastructure, and have built AI-native marketing operations for API-first/developer-facing products. Remote role hiring in the United States or United Kingdom.
Чем предстоит заниматься
- Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives.
- Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows.
- Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets.
- Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives.
- Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers.
- Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels.
- Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches.
- Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes.
Что требуется
- 8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments.
- Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure.
- Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools.
- Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning.
- Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion.
- Strong expertise in designing, measuring, and optimizing multi-channel inbound engines.
- Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments.
Преимущества
- Competitive executive base salary with performance-aligned incentives.
- Comprehensive health, vision, and dental coverage.
- Generous equity package in a high-growth, venture-backed enterprise.
- Flexible/remote work arrangement.
- Professional development allowance and career growth opportunities within an expanding international fintech environment.
MLabs' client operates a core banking platform for digital assets, enabling fintechs and financial institutions to build, operate, and scale onchain infrastructure. The platform secures over €100B in assets and powers key management, transaction processing, treasury, and compliance for over 400 global institutions.
Детали
Способ откликаWorkable
$130k–$200k/yr