VP / Head of Marketing

Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. Fairmarkit equips procurement teams with automation, AI, and GenAI so they can source more competitively at scale. Our solutions for tail spend and strategic sourcing help innovative procurement teams reduce cycle times, drive out costs, meet ESG/Diversity targets, and provide a better stakeholder experience to internal partners and suppliers. Fairmarkit has been recognized with awards by organizations such as Gartner and IDC, and is backed by strategic investors like Notable Capital, Insight Partners, 1984.VC, and Newfund.

About Fairmarkit

Fairmarkit is looking for a hands-on, full-stack marketing leader to help us revolutionize the way organizations buy and sell. The world's largest companies use Fairmarkit’s agentic workforce to source more events, engage more suppliers, close cycles faster, and deliver more savings without adding headcount. The outcomes speak for themselves. Your job is to own the narrative and amplify it.

About the role

This is a builder's seat. You'll lead a lean team of exceptional marketers while staying deeply connected to the work, because we believe great marketing organizations are built through leverage, not layers. Reporting directly to the CEO, you'll set the strategy, coach the team, and jump into execution when it matters.

What You'll Do

Own the strategy and the operating model

• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.

Drive pipeline

• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).

Make Sales sharper every quarter

• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.

Build a brand the market can't miss

• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.

Stay in the work

• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

What You Bring

• 8–10+ years of enterprise B2B SaaS marketing leadership with a track record of leading full-stack teams and owning pipelines. Experience marketing to enterprise buyers is required; procurement, finance, or adjacent enterprise software experience is a plus.
• Player-coach leadership style. You're as comfortable defining strategy as you are building a campaign, joining customer meetings, or analyzing the funnel. You lead by doing.
• Sales enablement as a superpower. You become an expert in your product and your competitors, and you equip Sales with the messaging, content, and tools that improve conversion and win rates.
• Exceptional written, verbal, and presentation skills, with the ability to distill compelling narratives for varied stakeholders.
• Budget and attribution rigor. You deploy spend with discipline and connect marketing investment directly to pipeline, revenue, and business outcomes.
• An AI-native, leverage-first mindset. You reach for automation and AI by default, and you're energized by marketing a product that's redefining how work gets done.

For this role you need to reside in one of the following states: California (CA), Colorado (CO), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Maryland (MD), Massachusetts (MA), Montana (MT), New Hampshire (NH), New Jersey (NJ), New York (NY), North Carolina (NC), South Carolina (SC), Ohio (OH), Pennsylvania (PA), Rhode Island (RI), Texas (TX), Tennessee (TN), or Washington (WA).

The annual compensation for this role is $250,000 - $330,000 (including a bonus), depending on experience and location, plus equity and benefits. This range is provided in accordance with applicable U.S. pay transparency laws. Final compensation will be determined based on experience, skills, and location. #LI-remote

Headquartered in Boston, and backed by a $35.6M Series C co-led by OMERS, Highland, Notable Capital, Insight Partners, and ServiceNow. We are looking for exceptional candidates who want to help grow our company into a global enterprise and make their mark on the B2B tech industry. Come soar to new heights with us!

Fairmarkit is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.