Coins.ph
User Growth Operations
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Коротко по делу
User Growth Operations role with 1-3 years of experience in fintech or digital financial services. Requires hands-on experience with data-driven growth experiments, strong logical thinking, and proficiency in SQL and Tableau. Must be passionate about localized operations and user insights.
Обязательные навыки
SQLTableau
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Responsibilities
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
Requirements
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Proficient in SQL, Tableau, and other data analysis tools
- Passionate about localized operations, user insights, and financial product growth
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Чем предстоит заниматься
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
Что требуется
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Passionate about localized operations, user insights, and financial product growth
Coins is an established crypto brand in the Philippines with more than 18 million users. Its mobile app lets users buy and sell cryptocurrencies and access financial services. Coins is regulated by the Bangko Sentral ng Pilipinas and holds both Virtual Currency and Electronic Money Issuer licenses from a central bank.
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