Senior Product Manager - EMEA - Remote

About us:

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

You’ll take over ownership of our platform that provides enterprise marketing teams and internal users with advanced planning and briefing capabilities.

You’ll work closely with Engineering, Design and Creative teams to ship products that are innovative, reliable, and commercially impactful. This is a role for someone who loves experimentation, understands the realities of modern AI, and thrives in an environment where the future is constantly being rewritten.

Key responsibilities:

• Drive product strategy and delivery for your area.
• Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer problems.
• Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across teams.
• Create crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenacity.
• Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automation.
• Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iteration.
• Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available tools.
• Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorrow.

Your background:

• Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platforms.
• Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iteration.
• Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsibly.
• Experience structuring complex problem spaces, simplifying decisions, and creating clarity for teams.
• Strong product discovery skills: leading discovery workshops, forming hypotheses, running experiments, gathering insight from users and data.
• Experience working closely with cross-functional partners, including Engineering, Design and Commercial.
• Familiarity with creative ecosystems is a plus but not required.

You’ll Thrive Here If you are…

• Curious and adaptable: thrive on learning what’s new and applying it quickly.
• A structured thinker: bring order to fast-moving, loosely defined spaces.
• Resilient and optimistic: see constraints as creative challenges.
• Commercially minded: connect product vision that solves customer problems with business outcomes.
• Collaborative and communicative: build strong, trusting relationships across teams.

KPIs & Success Measures

• Delivery, adoption and engagement of new product capabilities that drive clients’ expected outcomes.
• Positive feedback from external and internal users on product quality, usefulness, and ease of integration.
• Improvements in efficiency, speed, stability,and output quality for workflows and tools you own.
• Contribution to frameworks, systems, or product foundations that empower other teams to build effectively.
• Clear documentation, roadmaps, and decision-making that help teams move quickly and in sync.
• Demonstrable impact on customer results, creative quality, or campaign performance through the product capabilities you deliver.

Benefits:

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
• Health insurance / private medical cover
• Monthly stipend towards wellness, fitness, and learning and development
• Remote - work from anywhere in your home country
• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
• Access to our Pencil office in The Shard, London for UK employees
• Flexible working hours

Deep Dive About Pencil

Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.

We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

About The Brandtech Group

The Brandtech Group’s mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.

It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.

Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.

In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content,, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).

The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.