Senior Ad Operations Specialist - SEM

Senior Ad Operations Specialist at madhive

About the role Madhive is looking for a highly organized and detail-oriented Senior Ad Operations Specialist to join our team. In this role, you will be responsible for overseeing the execution, delivery, and ongoing optimization of digital media campaigns across multiple platforms. Your primary focus will be managing campaign setup, troubleshooting technical issues, and analyzing performance data to ensure campaigns meet client expectations and internal standards. This position offers an excellent opportunity for someone with hands-on experience in ad operations to take on more strategic responsibilities, collaborate with cross-functional teams, and contribute to the growth of our advertising solutions. The ideal candidate will be proactive, analytical, and about advertising technology, with a strong desire to improve operational workflows and deliver exceptional results for our clients.

Key facts Location: United States (the role is based at our office location in the specified city) Engagement: full_time Salary: The approximate compensation range for this position is $42,200 to $55,000. The actual offer will be determined based on the candidate’s experience, skills, and internal considerations. The salary reflects the total compensation package and benefits associated with the role.

What you'll do

• Take ownership of the entire lifecycle of digital ad campaigns, including setup, management, and ongoing optimization across programmatic, social, and search platforms.
• Configure campaigns accurately according to client specifications, ensuring all targeting, creative, and tracking elements are correctly implemented.
• Troubleshoot delivery issues such as pacing discrepancies, pixel or tracking errors, and delivery discrepancies with minimal supervision, ensuring campaigns run smoothly and efficiently.
• Collaborate closely with Sales, Client Success, and Product teams to coordinate campaign launches, resolve issues, and ensure client satisfaction.
• Analyze campaign performance data regularly to identify trends, uncover opportunities for optimization, and provide actionable insights to improve campaign outcomes.
• Conduct thorough quality assurance checks on all campaign builds to verify accuracy, compliance, and adherence to specifications before launch.
• Support onboarding and training of junior team members by sharing best practices, providing guidance, and helping to develop team capabilities.
• Identify inefficiencies within operational workflows and propose solutions to streamline processes, reduce errors, and improve overall speed and accuracy.
• Maintain detailed documentation of campaign processes, policies, client requirements, and troubleshooting procedures to ensure consistency and knowledge sharing across the team.
• Assist in developing and refining internal tools and templates to enhance operational efficiency and campaign management workflows.
• Stay updated on industry trends, platform updates, and new ad tech developments to continuously improve campaign management practices.
• Participate in team meetings and strategic planning sessions to contribute insights and support overall team goals.
• Ensure compliance with industry standards, privacy policies, and client-specific requirements throughout all campaign activities.
• Support the integration of new platforms or tools as needed, providing technical expertise and operational support during implementation.
• Work on multiple campaigns simultaneously, prioritizing tasks effectively to meet deadlines and deliver high-quality results.
• Communicate clearly and effectively with clients and internal teams, providing updates, insights, and recommendations as needed.
• Maintain a proactive approach to problem-solving, anticipating potential issues and addressing them before they impact campaign performance.
• Document lessons learned and best practices to foster continuous improvement within the ad operations team.
• Contribute to a positive team environment by sharing knowledge, supporting colleagues, and maintaining a collaborative attitude.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of hands-on experience in digital ad operations, media buying, or campaign management.
• Proven proficiency with ad serving platforms, demand-side platforms (DSPs), and tracking systems; experience with multiple platforms is preferred.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Exceptional attention to detail and organizational skills to manage multiple campaigns and complex workflows effectively.
• Excellent written and verbal communication skills, capable of working collaboratively with internal teams and external partners.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Passion for advertising technology, digital media, and continuous learning to stay current with industry developments.
• Ability to troubleshoot technical issues related to campaign delivery, tracking, and reporting efficiently.
• Experience with quality assurance processes and compliance standards relevant to digital advertising.
• Familiarity with campaign measurement, attribution, and optimization techniques.
• Strong problem-solving skills and a methodical approach to resolving campaign issues.
• Ability to document processes clearly and maintain detailed records for campaigns and troubleshooting procedures.
• Comfortable working under deadlines and managing multiple priorities simultaneously.

Nice to have

• Experience working with streaming media campaigns and local advertising initiatives.
• Familiarity with industry compliance standards, such as GDPR, CCPA, or other privacy regulations.
• Knowledge of additional ad platforms, tools, or analytics solutions not explicitly listed.
• Previous experience supporting onboarding or training junior team members.
• Understanding of end-to-end campaign measurement, attribution models, and full-funnel analytics.
• Exposure to industry-specific standards such as ITAR compliance, if applicable.

Skills & tools

• Digital ad platforms and demand-side platforms (DSPs)
• Campaign setup, management, and optimization techniques
• Data analysis and performance reporting tools
• Troubleshooting technical issues related to tracking and delivery
• Documentation and process management
• Cross-team collaboration and communication
• Quality assurance procedures
• Industry compliance standards and privacy policies

Practical notes

• This position is based at our office location in the United States; it is not a remote role.
• The role requires on-site presence at the specified city office.
• The salary range provided is approximate and will be finalized based on the candidate’s experience, skills, and internal considerations.
• We are committed to fostering an inclusive and collaborative work environment, welcoming diverse backgrounds and perspectives.
• We do not partner with third-party recruiting agencies for this hiring process.
• The role involves working with various digital advertising platforms, so familiarity with multiple tools and systems is advantageous.
• Candidates should be prepared to demonstrate technical troubleshooting skills and a strong attention to detail during the interview process.
• The position offers opportunities for professional growth within a fast-evolving media technology landscape.
• The company values innovation, teamwork, and continuous improvement, encouraging employees to contribute ideas and share knowledge.