Перейти к основному содержимому
Dropbox
Dropbox

Senior Account Based Marketing Manager

УдалённоCanada только
Опубликовано
Роль
Маркетинг
Опыт
Синьор
Размер компании
Крупная
Зарплата не указана
Проверьте доступность

Доступно для: CA only. Укажите, откуда вы работаете, чтобы проверить доступность.

Коротко по делу

Senior Account-Based Marketing Manager (IC4) at Dropbox — a hands-on individual contributor who independently owns ABM programs for enterprise accounts. Needs 6+ years overall experience, 4+ years B2B marketing, at least 2 years directly executing ABM for enterprise/high-value accounts, multi-channel campaign execution, strong writing, analytics, and Sales partnership.

Ключевые навыки

Account Based MarketingCampaign Execution

Чем предстоит заниматься

  • Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline.
  • Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.
  • Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles.
  • Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities.
  • Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change.
  • Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment.
  • Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making.
  • Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments.
  • Use learnings from execution to recommend improvements to Dropbox's ABM priorities, operating approach, and cross-functional ways of working.

Что требуется

  • 6+ years of overall experience
  • 4+ years of B2B marketing experience
  • At least 2 years directly executing ABM programs for enterprise or high-value accounts
  • Experience independently owning ABM programs in a complex B2B environment
  • Experience managing multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes
  • Demonstrated experience independently launching coordinated campaigns across channels
  • Excellent writing and editing skills
  • Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data
  • Experience partnering directly with Sales to subset accounts, map buying groups, coordinate outreach, and execute programs
  • Experience forming campaign hypotheses, running structured tests, and applying learnings
  • Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality

cloud storage and file synchronization service

🇺🇸 Соединенные ШтатыCloud StorageКрупнаяdropbox.com

Что говорят о компании

4.2/ 5

Зарплата не указана