Remote Marketing Lead

Remote Marketing Lead (WFH) Full-Time | Leadership Role | Permanent Work From Home

We’re looking for a strategic, hands-on Marketing Lead who can drive growth, lead execution, and help shape the future of our enrollment and marketing systems.

This role is for someone who doesn’t just run campaigns — but leads initiatives, improves systems, mentors team members, and takes ownership of marketing performance from strategy to execution.

If you thrive in fast-moving environments, enjoy leading projects and people, and know how to turn marketing into measurable business growth — we’d love to meet you.

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✅ Lead and optimize marketing campaigns that drive qualified inquiries and enrollments ✅ Improve lead response times, pipeline visibility, and conversion performance ✅ Ensure consistent, high-quality communication across the customer journey ✅ Lead marketing initiatives, experiments, and operational improvements ✅ Coordinate with creatives, operations, and leadership teams to execute campaigns successfully ✅ Drive accountability, reporting, and continuous optimization across marketing systems

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Growth Marketing & Campaign Leadership • Own paid social campaigns across Meta and Instagram • Develop marketing strategies, testing plans, and optimization initiatives • Lead campaign reviews, performance reporting, and growth recommendations • Coordinate messaging, creative direction, and campaign execution with the team • Manage and prioritize marketing initiatives aligned with enrollment goals

CRM, Automations & Enrollment Operations • Oversee lead follow-up systems and pipeline management • Build and optimize GoHighLevel automations and nurture workflows • Ensure CRM accuracy, proper lead tracking, and operational consistency • Improve response speed, lead handling, and conversion processes

Team Leadership & Cross-Functional Coordination • Help guide and support marketing execution across projects and campaigns • Collaborate closely with Operations Leadership and internal stakeholders • Lead by example through ownership, accountability, and proactive communication • Identify gaps, inefficiencies, and opportunities for operational improvement

Reporting & Continuous Improvement • Deliver weekly updates and monthly marketing performance reviews • Analyze campaign performance and provide actionable recommendations • Lead process improvements, automation upgrades, and funnel optimization projects

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✔ Launch and optimize multiple campaign tests with measurable learnings ✔ Improve lead response workflows and pipeline visibility ✔ Strengthen reporting systems and marketing accountability ✔ Deliver measurable improvements in inquiry-to-enrollment conversion ✔ Build smoother coordination between marketing, operations, and enrollment teams

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• GoHighLevel (CRM + automations) • Meta Ads Manager • Google Workspace • Basecamp • ChatGPT and AI tools for workflow efficiency and content support

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✔ 3+ years of leadership or team management experience ✔ 2+ years in growth marketing, CRM marketing, enrollment marketing, or marketing operations ✔ Hands-on experience managing paid social campaigns (Meta preferred) ✔ Strong project management and operational thinking skills ✔ Excellent written and spoken English communication ✔ Highly organized, proactive, and accountable ✔ Comfortable leading initiatives in a fast-paced remote environment

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GoHighLevel experience Education or family-services industry experience Copywriting and creative coordination experience

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Permanent Work-From-Home setup Leadership-level ownership and growth opportunities ✨ Collaborative and supportive environment Opportunity to shape systems, strategy, and customer experience Work with a fast-moving and mission-driven team

We’re looking for someone who can combine strategy, execution, leadership, and operational excellence to help us scale smarter.

If you’re ready to lead meaningful marketing initiatives remotely — we’d love to hear from you.