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saas.group

Product Marketing Manager

УдалённоEurope
Опубликовано
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Маркетинг
Опыт
Мидл
Размер компании
Средняя
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Доступно для: Anywhere in Europe. Укажите, откуда вы работаете, чтобы проверить доступность.

Коротко по делу

Product marketing manager with 4+ years in B2B SaaS, ideally SEO, web technologies, or developer tools. Needs strong positioning, GTM launches, sales enablement, PLG/SLG pricing, and enterprise or mid-market experience. Remote role hiring in Europe.

Чем предстоит заниматься

  • Own product launches end-to-end: positioning, messaging, collateral, and internal enablement.
  • Craft compelling narratives that translate technical product capabilities into clear, story-driven value propositions for buyers and users alike.
  • Define and evolve our category positioning, articulating why we exist and why it matters as we establish a new market category.
  • Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies) that help us displace competitors and shorten sales cycles.
  • Build a competitive intelligence function to track competitors and keep our teams sharp on differentiation.
  • Define and update ICP personas and buyer journeys, with a focus on mid-market and enterprise e-commerce.
  • Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions.
  • Advise on pricing and packaging strategy across both PLG and SLG motions, ensuring messaging aligns with how different customer segments buy.
  • Equip partners with co-marketing decks, playbooks, and enablement guides, working closely with the Head of Partnerships to support partner-sourced revenue.
  • Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns.
  • Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy.
  • Track feature adoption and usage, measuring the effectiveness of GTM launches.

Что требуется

  • 4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools.
  • Strong storytelling ability — proven track record of translating technical product capabilities into clear, outcome-driven narratives that connect features to user value.
  • Experience shaping category positioning or narrative for a product entering a new or emerging market category.
  • Experience launching and positioning products in enterprise or mid-market environments.
  • Familiarity with both PLG and SLG pricing and packaging models, and how messaging and enablement differ across each motion.
  • Strong background in building sales enablement content and supporting ABM or enterprise campaigns.
  • Excellent research and analytical skills — ability to pull insights from customers, competitors, and markets.
  • Preferred: Familiarity with e-commerce, technical SEO, or related domains a strong plus.
  • Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams.
  • Outstanding written and verbal communication skills.

Преимущества

  • Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
  • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
  • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
  • Small & friendly team: We help each other out, have fun, and joke around.
  • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
  • Flexible paid time off: We want you to recharge your batteries when needed.
  • Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources.
  • Salary ranges at saas.group are location-adjusted, targeting local market medians for a remote-first environment, and will be shared with our potential future employees in writing before your first interview.

saas.group, established in 2017, is a Software-as-a-Service portfolio company acquiring and growing small B2B SaaS ventures, with a fully remote team of nearly 400 colleagues across 50+ countries and 25 brands.

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