Marketing Content Strategist and Copywriter

Marketing Content Strategist and Copywriter

Department: Marketing Employment Type: Full-Time Location: India (Remote)

About HIKINEX

HIKINEX is a multi-channel integrated service provider helping companies scale faster, boost efficiency, and drive greater profitability. We build dedicated remote teams in sales, recruitment, marketing, and operations so our clients can work on their business instead of in it. We're looking for a Marketing Content Strategist & Copywriter who can define, develop, and maintain the company's voice across every customer touchpoint. This role isn't about simply writing content - it's about transforming ideas into clear, engaging, persuasive communication that reflects our brand and helps drive business growth.

Role Purpose

As the Marketing Content Strategist & Copywriter, you will own HIKINEX's written communication. You'll be responsible for developing our brand voice, creating high-quality marketing and product content, improving storytelling, and ensuring consistency across websites, presentations, social media, training materials, software, recruiting, sales, and future client marketing projects. You'll work closely with designers, marketers, product teams, recruiters, leadership, and video editors to ensure every piece of content is clear, engaging, and aligned with our brand.

Key Responsibilities

• Own and maintain HIKINEX's brand voice. • Write and edit website copy. • Develop product messaging and positioning. • Create content for landing pages. • Write email marketing campaigns. • Write LinkedIn and social media content. • Develop case studies and success stories. • Write presentations and pitch decks. • Create content for onboarding and training materials. • Create scripts for promotional and training videos. • Write product launch announcements. • Review and edit content created by other departments. • Build a centralized messaging and copy library. • Collaborate with designers to ensure visuals and messaging work together. • Use AI tools to improve research, writing, editing, and content production.

Required Skills

• Exceptional writing and editing skills. • Strong storytelling ability. • Brand messaging and positioning. • Marketing psychology. • B2B copywriting. • Product marketing. • Presentation writing. • Content strategy. • Information architecture. • Ability to simplify complex ideas. • Strong research skills. • Excellent attention to detail.

Tools & Technologies

Microsoft 365, Grammarly, Canva

AI Tools

We're building an AI-first marketing department. Candidates should be comfortable using: ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, Canva AI. AI should be used to improve productivity — not replace strategic thinking or creativity.

Experience Required

• 3+ years in content marketing, copywriting, or brand strategy. • Experience writing for B2B companies. • Experience with SaaS, technology, recruiting, or software companies preferred. • Experience creating multi-channel marketing campaigns.

Work Samples

Please include 3–5 examples of your work that demonstrate your writing, messaging, and strategic thinking.

Examples may include:

• Website copy • Landing pages • Product messaging • Email campaigns • LinkedIn or social media content • Case studies • Sales collateral • Presentation or pitch deck copy • Brand messaging guidelines • Blog articles or long-form content If some work is protected by an NDA, candidates may provide personal projects or anonymized examples that showcase their writing style and strategic thinking.

Who Will Thrive in This Role

You're someone who enjoys turning complex ideas into simple, compelling stories. You believe that every word matters and that great content should educate, persuade, and inspire action. You're comfortable working across multiple departments, collaborating with designers and marketers, and using AI to work smarter without sacrificing quality. You don't just write, you think strategically about messaging, customer psychology, and how content supports business growth.

We Encourage You to Apply

If you don't meet every single requirement listed above, please don't let that stop you from applying. We'd still like to hear from you if you're excited about this role and bring relevant experience. Skills and qualifications can be built on the job — genuine interest and the right attitude matter just as much to us