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AfterShip

Lifecycle Marketing Manager

УдалённоCanada толькоВ архиве
Опубликовано
Роль
Маркетинг
Опыт
Мидл
Занятость
Полная занятость
Размер компании
Средняя
CAD 90k–CAD 110k/yr
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Коротко по делу

Lifecycle/email/CRM marketer with 3–5 years’ experience, ideally in B2B SaaS. Must have hands-on email automation experience with HubSpot or similar platforms, segmentation, A/B testing, analytics, deliverability/compliance, and AI tools. Toronto role with collaboration across Asia and Europe that may require off-hours work 1–2 times/week.

Ключевые навыки

HubSpot/Salesforce Marketing Cloud/Marketo/Iterable/Klaviyo/BrazeA/B testingEmail marketing automation

Обязательные навыки

TableauGoogle AnalyticsCAN-SPAMCASLGDPRChatGPT/Claude

Чем предстоит заниматься

  • Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey
  • Develop audience segmentation using firmographic and behavioral data
  • Continuously test and optimize through A/B and multivariate experiments
  • Deploy email campaigns across formats: promotional, behavioural, drip, and product updates
  • Own in-app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
  • Write compelling copy, collaborate with Design, and manage the campaign calendar
  • Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN-SPAM, CASL, GDPR)
  • Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
  • Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes
  • Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
  • Keep campaigns aligned with product positioning, feature launches, and customer goals — across time zones
  • Document workflows, campaign processes, and playbooks as the lifecycle function matures
  • Bring structure where it doesn't yet exist - you'll help write the playbook, not just follow it

Что требуется

  • 3-5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Hands-on experience executing full-funnel email programs from brief through to analysis - you have done the work, not just managed it
  • Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
  • Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
  • Solid analytical skills - you can pull your own reports, interpret campaign data, and translate insights into action
  • Experience with A/B testing and a structured, hypothesis-driven approach to optimization
  • Familiarity with deliverability best practices and email compliance requirements (CAN-SPAM, CASL, GDPR)
  • AI fluency – comfortable using AI tools (e.g. ChatGPT, Claude, or similar) to accelerate copy drafting, campaign ideation, reporting, and workflow automation; stays current on how AI is reshaping marketing execution
  • Excellent written communication skills - you can write email copy that converts and is on-brand
  • Comfortable operating in ambiguity and able to help build process where none currently exists
  • Highly organized and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously
  • This role requires collaboration with teams located in Asia and Europe, which may require working outside of regular business hours 1-2 times/week.

Преимущества

  • Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
  • Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together.
  • Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
  • Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
  • Flexible Work Setup : We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations.
  • Flexible hours depending on your time zone
  • Competitive compensation
  • Remote-first/hybrid-flexible work setups
  • Healthcare coverage offered from day 1
  • Retirement plans including company match
  • Unlimited PTO
  • Annual learning & wellness benefit
  • Monthly book perk
  • Career progression & professional development
  • In-office lunch and commuter benefits for those located in our hub locations

AfterShip

AfterShip is a post-purchase SaaS company building an automation platform for ecommerce merchants, covering shipping, labels, tracking, predictive delivery, and returns management.

SaaSСредняяaftership.com/
CAD 90k–CAD 110k/yr