Head of Sales

The Opportunity African Safari Group is a fast-scaling luxury safari business selling five-star African safari experiences to high-net-worth clients across the UK, EU, US, and Australia. Our sales organisation is 104 consultation-led consultants across six managed teams, converting 2,000+ qualified leads per month — and we are scaling it to 200+ consultants over the next 24 months while opening entirely new revenue lines. (Especially targeting the Eastern & Southern African regions) We need a sales leader to own that scaling. All six sales managers report to you. You consolidate the organisation under one operating rhythm, one forecast, and one standard — and then you double it without letting quality slip. What You'll Lead The Organisation Six sales managers and their teams: Eastern Africa, Southern Africa, and four South African teams Fledgling Flights, DMC and ITC Departments Full ownership of sales execution, forecast, and manager performance A documented, proven sales process as your operating standard — your job is to enforce and improve it at scale, not invent it Conversion and Discipline A weekly stage-conversion scorecard by team and consultant as the single management instrument Lift performance inside the existing funnel — contact, consultation, quote-to-deposit — before adding heads Develop the six managers into leaders who run their own performance management The Scaling Machine Build the recruitment and onboarding engine that takes us from 104 to 200+ consultants, measured by cohort ramp and time-to-target Plan manager capacity ahead of consultant intake so teams never outgrow their leaders Partner monthly with the Head of Performance Marketing on lead supply and capacity planning New Revenue Lines Launch and prove a group bookings desk (photographic, incentive, special-interest) Build an independent travel consultant (ITC) network selling under the ASG brand Establish DMC services for international agents and operators who need Africa expertise Requirements What We're Looking For Has led and scaled a high-headcount, target-carrying consultative sales organisation — 100+ sellers under layered management — with the growth numbers to prove it A builder of managers, not just a closer of deals: you develop team leaders who run their own performance conversations Runs sales by stage-conversion data and forecast accuracy, not activity theatre Has built a sales recruitment and onboarding machine: cohort metrics, ramp curves, hiring ahead of attrition Comfortable holding a documented sales process as the standard for everyone, including top performers Strong plus: travel, luxury, or high-consideration sales; experience launching trade, group, or agent-network revenue lines What This Is Not Not a role for hero sellers who scale themselves instead of the system Not a caretaker role for someone who has inherited a machine but never built one Not a role where top performers get a pass on process Not a fully built structure waiting for a figurehead — you will build the scaling engine yourself Benefits What You Get Leadership of the revenue engine of a scaling luxury travel business — six managers, 100+ consultants, and a mandate to double it A seat at the leadership table, peer to the Head of Performance Marketing, reporting directly to the CEO with no political layers A proven sales process, strong lead flow, and real investment behind the growth plan Competitive executive salary plus performance incentive weighted to conversion quality and team ramp The chance to build a 200-person sales organisation and the management layer that runs it