Digital Marketing Lead

**Role Overview

Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.

What You’ll Do

Strategy & Planning

• Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
• Define ICPs, offers, messaging maps, and experiment/test hypotheses

Execution & Systems

• Launch and oversee LinkedIn sequences and GoHighLevel automations
• Maintain organized UTMs, campaign taxonomy & tracking
• Ensure seamless lead handoff into our in-house app / CRM

Creative Collaboration

• Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
• Review assets to ensure message-market fit, brand consistency, and compliance
• Uphold our brand pillars, style, and voice

Proposals & Reporting

• Create campaign proposals (goals, audience, offers, creative brief, budget)
• Produce regular performance reports with insights and next-step recommendations

Optimization & Learning

• Run A/B tests (hooks, offers, landing pages, sequences)
• Capture learnings and build playbooks for continuous improvement

Cross-Team Collaboration

• Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
• Be a communicator of wins, challenges, and insights

Key Outcomes

• A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
• Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.
• Clear proposals before launch and clear reports after launch.

Qualifications

• 2+ years in B2B / SaaS / performance marketing roles
• Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
• Proven track record in multi-channel campaigns & attribution
• Strong skills in brief-writing, creative review, and campaign processes
• Analytical mindset + comfort with data, dashboards, UTM tracking
• Excellent communication skills (English + Filipino)
• Ability to collaborate across teams & fast-paced environment

Nice to Have

• Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
• Landing-page experimentation and funnel analytics depth.

What We Offer

Fully Work-from-Home Setup

Health & Security (HMO Coverage)

Work-Life Balance & Leave Privileges

Additional Benefits:

• Saturday & Sunday Off: Reserved for rest and personal pursuits
• PTO Conversion to Cash: Flexibility for when you need it most
• 13th Month Pay: way of expressing gratitude for your hard work on holiday season