Creative Strategist (Organic Growth) - 26071701

<p><span>We’re looking for a <strong>Creative Strategist (Organic Growth)</strong> who can turn customer insights, trends, and product launches into content ideas that drive brand discovery, engagement, and growth.</span></p><p><span>This is not a traditional content manager role. You won’t be responsible for creating every asset yourself — you’ll own the <strong>strategy behind what we create, why we create it, and how it helps the brand grow</strong>.</span></p><p><span>You’ll combine creative thinking, consumer psychology, organic content strategy, and SEO insights to build a scalable organic growth engine across social platforms and search.</span></p><p><span>You’ll work closely with our Content Creator, Graphic Designer, and marketing team to develop concepts, briefs, storytelling angles, and creative direction that turn ideas into high-performing content.</span></p><h5><span>Your Mission</span></h5><p><span>Make the brand one of the most discoverable and shareable fantasy jewelry brands online by building an organic content strategy that attracts, engages, and converts our ideal customers.</span></p><div><h5><span>What You’ll Do</span></h5></div><h5><span>Creative &amp; Content Strategy (70%)</span></h5><p><span>This is the core of the role.</span></p><ul><li><p><span>Own the annual, quarterly, and monthly organic content strategy aligned with product launches, campaigns, and business goals.</span></p></li><li><p><span>Research customer behavior, competitors, trends, and viral content patterns to identify new growth opportunities.</span></p></li><li><p><span>Develop creative concepts, storytelling angles, messaging frameworks, hooks, scripts, and content briefs.</span></p></li><li><p><span>Turn product launches and brand stories into content people want to discover and share.</span></p></li><li><p><span>Define the organic content strategy across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.</span></p></li><li><p><span>Create clear creative direction for creators and designers, including:</span></p><ul><li><p><span>AI image briefs</span></p></li><li><p><span>Content concepts</span></p></li><li><p><span>Shot lists</span></p></li><li><p><span>Storyboards</span></p></li><li><p><span>Visual references</span></p></li><li><p><span>Messaging guidelines</span></p></li></ul></li><li><p><span>Analyze what content performs best and continuously improve creative direction based on insights.</span></p></li><li><p><span>Identify opportunities for UGC, community-driven content, and customer storytelling.</span></p></li></ul><p><span>You won’t be expected to create every piece of content yourself. Your role is to determine <strong>what content should be created, why it will resonate, and how it supports growth.</strong></span></p><div><h5><span>SEO &amp; Organic Search (30%)</span></h5></div><p><span>Use SEO insights to improve brand discoverability and guide content decisions.</span></p><p><span>You’ll:</span></p><ul><li><p><span>Conduct keyword research and identify content opportunities.</span></p></li><li><p><span>Understand search intent and translate it into content ideas.</span></p></li><li><p><span>Optimize product pages, collection pages, and blog content.</span></p></li><li><p><span>Develop content strategies that increase organic traffic and visibility.</span></p></li><li><p><span>Analyze search performance and identify growth opportunities.</span></p></li><li><p><span>Recommend improvements to internal linking, content structure, and on-page SEO.</span></p></li><li><p><span>Collaborate with technical resources when deeper SEO implementation is required.</span></p></li></ul><p><span>You don’t need to be a technical SEO expert, but you should understand how search behavior influences content strategy and organic growth.</span></p><div><h5><span>What We’re Looking For</span></h5></div><h5><span>Must Have</span></h5><ul><li><p><span>3+ years of experience in content strategy, creative strategy, brand marketing, or organic growth roles.</span></p></li><li><p><span>Experience working with DTC, e-commerce, lifestyle, beauty, fashion, jewelry, or consumer brands.</span></p></li><li><p><span>Strong understanding of consumer psychology and storytelling.</span></p></li><li><p><span>Ability to transform customer insights into compelling content concepts.</span></p></li><li><p><span>Experience developing creative briefs, hooks, scripts, and content strategies.</span></p></li><li><p><span>Strong understanding of social media content trends and what drives engagement.</span></p></li><li><p><span>Working knowledge of SEO fundamentals:</span></p><ul><li><p><span>Keyword research</span></p></li><li><p><span>Search intent</span></p></li><li><p><span>On-page optimization</span></p></li><li><p><span>Content planning</span></p></li></ul></li><li><p><span>Experience analyzing content performance and using data to improve strategy.</span></p></li></ul><div><h5><span>Nice to Have</span></h5></div><ul><li><p><span>Experience with AI creative tools and AI-assisted content workflows.</span></p></li><li><p><span>Experience building organic growth strategies from scratch.</span></p></li><li><p><span>Understanding of UGC strategies and creator partnerships.</span></p></li><li><p><span>Experience with platforms such as Google Search Console, Ahrefs, Semrush, GA4, or similar tools.</span></p></li><li><p><span>Experience working with designers, video creators, and content teams.</span></p></li></ul><div><h5><span>The Ideal Candidate</span></h5></div><p><span>You are someone who:</span></p><ul><li><p><span>Spots content trends before they become mainstream.</span></p></li><li><p><span>Understands why some content spreads and why some content fails.</span></p></li><li><p><span>Can move between creative ideas and data-driven decisions.</span></p></li><li><p><span>Thinks like a brand strategist but executes like a growth marketer.</span></p></li><li><p><span>Loves turning customer psychology into content that connects.</span></p></li><li><p><span>Is excited by the intersection of creativity, AI, SEO, and organic growth.</span></p></li></ul><p><span>You are not just creating content.</span></p><p><span>You are building the system that helps the brand get discovered.</span></p>